SmartManage automates the necessary data quality management. It will help you decrease the number of junk leads, build a more complete picture of customers, and make this insight more campaign-ready.
The program is able to standardize customer account and contact information in order to enhance its consistency of use through sales and marketing campaigns. It utilizes intelligent technology to handle the verification, correction, standardization and removal of B2B lead records. This way it minimizes the amount of manual work connected with data cleansing efforts. The SmartManage system also identifies automatically any doubled, repeating records and flags the data for removal where warranted. Smart Manage also expedites pipeline development by improving lead scoring and routing processes with a complete view of contact and accounts. Automating the necessary data quality management, the software is designed to help B2B marketers and companies maintain their marketing databases to achieve higher lead conversions.
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Data verification – Providing four tiers of hierarchy, SmartManage allows higher data accuracy by applying "smart" technology to manage the verification, correction, standardization and removal of duplicated B2B data.
Duplicate detection – SmartManage automatically finds and flags up potential record duplicates, eradicating the manual effort often associated with removing duplicate records within a contacts database.
Account Based Marketing (ABM) – Using ABM initiatives and dynamic contact data intelligence, the tool is able to enrich contact and verify it.
Some of the users point out tricky integration with SmartForms. Others also suggest that the databases could be refreshed more often. However, apart from these, SmartManage can be recommended with a clear conscience. If for some reasons, the tool does not appeal to you, you can check out one of the following: