Being a comprehensive, yet intuitive, e-mail marketing tool, MailerLite helps to create beautiful email campaigns, track their results, manage subscribers’ lists, design landing pages and more.
MailerLite is an email marketing software with intuitive automation tools. Best suitable for individual entrepreneurs and small companies, it allows to create beautiful newsletters without broad IT or programming skills (drag&drop editor with templates). Email campaigns are easily run and managed from one place. Professionals engage customers with personalized marketing based on various criteria and triggered by specific actions. Other features like landing pages and embedded forms allow to quickly capture valuable information and gain subscribers. Additional value is obtained with campaign results tracking and a wide range of optimization tools (split testing, automatic resend etc.).
Intuitive interface can be named as one of the most distinctive Mailer Lite’s features. Its drag-and-drop editor makes the creation of professional newsletters a piece of cake. Pick up the features you find relevant and focus on your content. You can also add your own web-forms, pop-ups, landing pages, subscribe buttons and any embedded forms. With the convenient HTML editor, you’ll be able to create and edit HTML email. Check also the statistics, following the most important figures and charts for your performance. Review clickthrough rates, pen rates and more. Last, but not least, MailerLite enables to design mailings optimized for mobile devices as well, letting your customers familiarize with your content, while they’re on the go.
MailerLite is an affordable and easy-to-use email marketing solution. Professionals looking for complex automation features and advanced reporting options should, however, look for a more comprehensive solution.
MailerLite offers email marketing features for small companies. Therefore, it does not work as a complete online marketing platform with social media postings, ecommerce module and so on. It does not fall into a tracking and reporting filed as well (Google Analytics).
There is a help center available with a basic guide, articles with advice and video tutorials. Support team can be contacted via the website form. Opinions vary, but part of the users complain about the responsiveness and lack of straightforward answers from the team.
1. How can I get my account approved?
- There is a two-step validation process. First, you need to complete your profile. Second step is to verify your domain (you need to own a paid domain with matching email address).
2. Can I import my subscribers to MailerLite?
- Yes. MailerLite supports popular file types for importing the data (csv, txt, Excel).
3. Can I try MailerLite for free?
- Yes, MailerLite offers a completely free plan for up to a thousand subscribers.
MailerLite offers a free plan with limited functionality and for up to a 1000 subscribers. It is worth noting, however, that it works as a standalone plan (not a time-restricted trial period), which is especially useful to freely test the basic features.
Paid plans offer full functionality and are differentiated into levels based on a number of subscribers. For the smallest requirements there is a plan with a maximum of 1000 subscribers for $10 a month. Next level is limited to 2500 subscribers and costs $15. The highest possible plan limits the subscribers to 10 000 and is available for $50 a month. There is a 30% discount when paid annually.
MailerLite set prices below its competitors.
MailerLite’s paid plans include the same range of features. Apart from a 1000 subscribers limit, Free plan does not include a few functionalities, like live chat support, newsletter templates, custom HTML editor, custom domains, auto resend etc. Paid versions remove MailerLite logo as well.
There are a few additional options for the most demanding businesses, which can be bought together with one of the commercial plans. For example, for a $100/month there is a premium support (no queue, dedicated manager etc.).
MailerLite offers a set of easy-to-use automation tools, which help to build email campaigns. No technical or programming skills are required. Customers can be engaged with personalized newsletters based on their behavior, time or other actions.
Intuitive newsletter editor
Thanks to an email builder based on drag and drop architecture (with predefined blocks), professionals can easily create impressive newsletters. Videos, social media posts and other dynamic content can be embedded into newsletters as well.
Apart from newsletters, MailerLite is equipped with the tools to quickly create responsive landing pages to generate more leads and increase conversion rates. Pages can be published to entrepreneurs’ own domain.