Google Ads campaigns tools have their limitations, and features harder to use for most users. That is where AdScale comes in, with its machine learning-based platform that automates, manages and optimizes even very large campaigns.
It boosts campaign performance for Google Search, Google Display and YouTube ads, and cuts out the need for manual, repetitive tasks. To even further enhance your experience with AdWords platform, AdScale substitutes the standard basic reporting with customizable, scheduled and understandable reports. Moreover, it allows users to schedule reports’ distribution to managers and clients. Its dashboards visualize key performance indicators (KPIs), allowing users to analyze trends and progress. Automation includes also budget management and allocation across campaigns. Once you set your goals and preferences, AdScale moves in, automatically allocating funds to campaigns and optimizing budget utilization, both on a daily and monthly basis. Finally, its AI engine will automatically propose alternative, more efficient solutions for your ads. All the above mentioned functionalities make AdScale a great choice for advertising agencies, In-house digital marketing teams, PPC managers and private advertisers.
AdScale software comes in three variants: Express, E-commerce and Enterprise. All of them differ in terms of features and prices. AdScale Express brings in Automated Advertising for Local Businesses. AdScale e-commerce is the perfect choice for all who run e-commerce businesses. Enterprise version is recommended to enterprises and large agencies. The vendor does not provide pricing details for the Express version. However, it gives detailed pricing for the E-commerce variant. The prices start from $29 per month +5% (of sales generated by AdScale) for the SMB sector. Larger companies can will benefit more from the Pro plan, available from $99 per month +5% (of sales generated by AdScale). The biggest players shall choose Premium offer, priced individually for each customer. AdScale Enterprise has a diversified offer for agencies and advertisers. The first one shall pay $490 per month, getting the access to 10 accounts. The prices for the advertisers start from $350 per month, per one account.
Pricing entirely dependent on payment options and account numbers. All Features are included.
AdScale will automate your advertising with its automated campaign creation across various channels, 24/7 automated optimization, automated Shop-to-Ad sync and more. It will also help you optimize your campaigns, making sure that you spend money for what it’s really worth.
Automated Campaign Creation – Easily create advertising campaigns across Google, Facebook and Instagram from one single platform.
Automated reporting – Be always in control of your campaigns, with built-in white label reports and the ability to create custom cross-account and cross-platform reports. Distribute the reports to managers and clients in a scheduled manner.
Fraud protection tools – Live monitoring of IP traffic, automatic click blocking, and custom fraud detection and prevention settings. All to protect users from click fraud. to protect users from click fraud.
AdScale has some nice, tailor-made features, including amazing reporting & alerting system, smart bidding and long-term approach to data. On the other hand, it lacks a mobile app and faces some crashes, so it’s not error-free. If you look for some alternatives, check out FreshBooks, GetResponse, Omnisend, SemRush and more described below.