ActiveCampaign is an all-in-one marketing automation solution designed with small businesses in mind.
ActiveCampaign consists of powerful tools to run email marketing campaigns, send personalized messages (email, SMS, on-website) to customers based on their behavior, engagement level etc. Thanks to a built-in CRM module, the software helps to manage contacts and keep all the information about future and current customers in one place. Sales team can easily track every interaction with leads and monitor mobile workers performance. Additional advantage is provided by the numerous integrations with popular online apps and services.
ActiveCampaign offers an impressive range of automation features. Therefore, it would benefit especially businesses with time and resources to learn and use the solution to improve marketing activities.
ActiveCampaign offers a lot of marketing automation tools. However, not all of the modules are comparable to standalone products. Businesses looking for a comprehensive CRM software should look for other solutions. The solution is not a website analytics tool as well.
Users praise response time and helpfulness of the support team. There is a live chat and email support included in each pricing plan. Plus and higher options include a one-on-one training possibility as well. The most demanding businesses (Enterprise) gain additional phone support and dedicated account rep.
Can the 14-day trial period be extended?
The trial period expires automatically after 14 days. In some cases there is a possibility of a one-time extension (after contacting support team).
Will my plan be automatically changed when I reach a particular contact limit?
No, the plans are not automatically changed. In order to upgrade current pricing plan, the account admin needs to look for such an option in Billing & Upgrade page.
There are four plans with prices based on number of contacts. Starting point is $9 per month (Lite plan for up to 500 contacts, paid yearly). The most popular option is Plus and is available for $49 per month with 1000 contacts. Professional and Enterprise are offered for the most demanding businesses. Price range starts at $129 per month for Professional and $229 for Enterprise (up to 2500 contacts). Plans differ on a maximum number of users as well. There is a 14-day free trial available. Credit card is not required.
Lite offers a basic email marketing functionalities with newsletter sending, auto responders and event tracking. Higher plans include CRM module, sales automation, lead scoring, SMS sending and more. Starting from Professional, plans offer website messages and predictive tools. Enterprise version is available with rebranding and broad customization options.
9 USD/mo billed yearly
49 USD/mo billed yearly
129 USD/mo billed yearly
229 USD/mo billed yearly
Emails to customers can be sent automatically, based on defined criteria. Available triggers include purchase, visits on a website, engagement etc.
Personalized messages sent directly on the company website. It can be automated and target visitor based on collected data (site visits, previous contact with the sales team, quiz results and more).
Every customer interaction with company website, app or other online service can be tracked and used to improve performance of marketing efforts.
Gmail - contact information can be displayed and managed inside email account. Gmail users can add new contacts with custom fields, enter deals etc. without the need to switch from the inbox.
Facebook - forms created to capture new leads or distribute marketing materials can be easily added to Facebook page using ActiveCampaign’s form builder.
WordPress - for websites based on WordPress there is a plugin which helps to embed subscription forms or enable site tracking functionalities.